Why Caribbean Spice?
The phrase “Caribbean Spice” sparked the solution to that challenge. How can our differences work so well together? As the art director and designer, my answer was to use bright colors to try to paint a complementary picture of what coming from the Caribbean meant for us facing the creative world.
As hard-working individuals who are passionate and love to learn, our distinct personalities play a crucial role in every aspect of our Brand. For us, it was essential to show versatility because of the wide range of disciplines we brought to the table as a group. That is the core value that Riverfox as a brand hopes to represent, and I, as a designer, tried to express it in every choice I made as the primary contributor to the visual solution.
